Dates: March 24th-26th

Time: 1:15pm, ET Daily

What You’ll Learn in 3 Days

This masterclass isn’t theory. It’s the exact system Shanee uses to grow audiences, build authority, and turn content into clients.

Here’s what you’ll walk away with:

Day 1 — 2026 LinkedIn Strategy for SMBs

Most SMBs think LinkedIn growth is about posting more.
In 2026, that’s not enough, and it’s not even the game.

The real advantage comes from clarity, positioning, and message‑market alignment. Day One is all about giving you the strategy that actually works for small and midsize businesses right now.

Here’s what we cover:

1. The 2026 Visibility Framework for SMBs

LinkedIn’s algorithm has shifted toward relevance, not volume.
You’ll learn how to show up in a way that gets seen by the right buyers, even if you don’t have a big audience.

2. How SMBs Build Trust Faster

People don’t buy from the loudest brand.
They buy from the clearest one.
Shanee breaks down the messaging structure SMBs can use to build trust in half the time.

3. The Content Types That Actually Convert in 2026

Not all content is created equal.
You’ll learn which formats drive visibility, which build authority, and which turn attention into conversations.

4. The Positioning Shift Every SMB Must Make

If you sound like everyone else, you disappear.
Day One teaches you how to position your business so buyers instantly understand your value, and why they should choose you.

5. The 3 Mistakes Killing SMB Growth on LinkedIn

Shanee walks you through the patterns she sees every day:

  • unclear messaging

  • inconsistent visibility

  • content that doesn’t connect

And she shows you exactly how to fix them.

DAY 2 — LinkedIn Newsletter Course for Established Business Owners in 2026

If Day One is about visibility, Day Two is about ownership & owning your audience, your message, and your long‑term growth.

In 2026, the smartest business owners aren’t relying on the algorithm alone.
They’re building newsletter ecosystems that deepen trust, nurture buyers, and turn attention into revenue.

Day Two shows established business owners how to use LinkedIn Newsletters as a strategic growth engine, not just another content task.

Here’s what we cover:

1. Why Newsletters Are the Power Move in 2026

LinkedIn is prioritizing long‑form, relationship‑building content. Newsletters give you:

  • A direct line to your warmest audience

  • Recurring visibility

  • Built‑in authority signals

  • A platform you own, even when the algorithm shifts

2. Building a Newsletter Ecosystem (Not Just a Newsletter)

You’ll learn how to create a system that:

  • Attracts the right readers

  • Nurtures them with consistent value

  • Moves them toward your offers

  • Builds long‑term trust and demand

3. How Established Business Owners Turn Newsletters Into Revenue

This session breaks down:

  • Strategic content pillars

  • Calls‑to‑action that convert

  • How to use newsletters to warm leads before sales conversations

  • How to repurpose newsletter content across your entire LinkedIn presence

4. The 2026 Newsletter Growth Formula

You’ll see the exact approach that’s working right now for:

  • Growing subscribers

  • Increasing open rates

  • Boosting engagement

  • Turning readers into clients

Newsletters Build Empires.

DAY 3 — LinkedIn LIVE Video Strategy for Established Business Owners (2026 Edition)

How to turn LIVE video into authority, demand, and sales conversations.

Day Three teaches established business owners how to use LinkedIn LIVE as their #1 trust‑building tool in 2026; not for vanity metrics, but for pipeline, positioning, and predictable demand.

This is where your audience stops seeing you as “someone who posts content” and starts seeing you as the category leader they want to learn from.

Here’s what we cover:

1. The 2026 LIVE Video Advantage

Why LIVE video is outperforming every other format right now:

  • It builds real‑time trust faster than any post or newsletter

  • It positions you as a teacher, not a content creator

  • It creates instant authority with your ICP

  • It drives higher retention and deeper connection

  • It accelerates the buyer journey because people feel like they “know” you

This is why Shanee is leaning heavily into LIVE formats in 2026.

2. The 10‑Step LinkedIn LIVE Strategy Framework (2026)

A modern, simplified version of what works now for business owners:

  1. Choose a category‑defining topic

  2. Craft a magnetic title that speaks to your ICP’s urgent problem

  3. Use a 3‑part teaching structure (Problem → Insight → Action)

  4. Open with a credibility hook

  5. Use story‑driven teaching, not slides

  6. Engage the chat strategically

  7. Seed your offer naturally

  8. Use a CTA that leads to a conversation, not a landing page

  9. Repurpose the LIVE into 5–12 short‑form clips

  10. Turn the LIVE into a newsletter edition

This aligns with the strategic guidance in the video description and title.

3. LIVE Event Types That Convert in 2026

Perfect for established business owners:

Authority Builders

  • “The Strategy Nobody Is Using in 2026”

  • “What’s Actually Working on LinkedIn for [Your ICP] Right Now”

Problem‑Solvers

  • “Why Your [ICP’s Goal] Isn’t Working — And What To Do Instead”

  • “The 3 Mistakes Costing You Clients in 2026”

Category Leadership

  • “The New Rules of [Your Industry] in 2026”

  • “What Smart Business Owners Are Doing Differently This Year”

4. The LIVE‑to‑Sales Pipeline

How established business owners turn a single LIVE into revenue:

  • LIVE builds trust

  • Trust drives conversations

  • Conversations drive sales

  • Sales create testimonials

  • Testimonials fuel the next LIVE

This is the 2026 trust flywheel.

5. Your Day Three Deliverables

You can include these in your Beehiiv post or workbook:

  • Your LIVE topic

  • Your LIVE title

  • Your 3‑part teaching outline

  • Your CTA

  • Your repurposing plan

  • Your follow‑up message script

Ready to Grow Your LinkedIn Audience the Smart Way in 2026?

This 3‑day masterclass gives you the exact system Shanee uses to grow an audience, build authority, and turn content into clients; without posting all day, chasing trends, or relying on luck.

If you’re serious about building a brand that attracts the right people, earns trust quickly, and creates predictable inbound demand, this is where it starts.

You’ll walk away with:

  • A clear 2026 LinkedIn strategy

  • A newsletter ecosystem that builds long‑term demand

  • A live‑video framework that accelerates trust and conversations

  • A repeatable system you can use every single week

This isn’t theory. It’s the playbook.

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